Today is the day many Western New Yorkers have been waiting for. Today is the day Tim Horton's kicks off their "Roll Up The Rim" contest. You'll have a chance to win some great prizes with your next cup of coffee purchase.

"Roll Up The Rim" returns to Western New York.

Tim Horton's popular "Roll Up The Contest" is back today and will go until March 22nd. Customers who purchase select items, such as coffee, will have the opportunity to roll up the rim of their cup and win great prizes. This year, Tim Horton's will allow customers to physically roll up the rim on coffee cups as well as play digitally using the Tim Horton's App.

Customers will have a chance to win prizes like coffee, donuts, gift cards, VIP trips ot Las Vegas, and more.

The "Roll Up The Rim" contest will run from today until March 22nd, 2026. You will have until April 3rd, 2026, to redeem any digital rolls.

You can read the rules for the contest HERE.

Roll Up The Rim Turns 40 This Year

This year's edition of "Roll Up The Rim" is the 40th edition of the popular contest. The first contest was launched back in 1986 as a low-cost way to increase coffee sales in Canada and the United States. The first prizes were pretty modest to what you can win this year.

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Originally, you could win free coffee and Timbits. Over the years, prizes included money, cars, and more. This year, you have a chance to win a trip to Las Vegas.

Are you excited that "Roll Up The Rim" is back? Let us know using our APP.

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