Customers at a grocery store had an early Christmas gift when they arrived at checkout, and it wasn't from Santa according to 11Alive WXIA-TV.

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A band of entrepreneur brothers decided to bless as many people as they could at the Kroger store in celebration of the upcoming holidays.

Alix Burton, Marcus Barney, Neo Davis, and Jonathan Gooch went on Instagram live saying,

"We're doing a full shutdown we're spending about 30 grand to take care of the entire market.

We literally took up every register at the grocery store and family after family would go through. We took over all 12 aisles for two hours," he said."

After two hours the total was $10,000 more than they originally estimated...

"We were roughly around $40,000," he said.

In addition to the grocery giveaway, they said they've also paid for dozens of people to fuel up at local gas stations.

"I'm still floating on cloud nine after seeing those faces and getting all those hugs from the grannies and whipping those tears. It was just a good feeling. A lot of us come from those situations and that type of background. So we understand the true meaning of giving back and pouring back into our community, Lobdell said.


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